The Premier brand is owned by Booker and is the UK’s largest symbol group, with 2900 stores nationwide. The retailers are supported by Booker’s 60 Regional Development Managers, who are spread throughout the country. Each Premier store is an independently owned and run business. The Premier team supply each store with a fascia, posters and other point-of-sale materials, and regular four weekly offers. Retailers must then spend a set amount at Booker.
The brief was to deliver a platform that allowed their digital marketing team to easily manage and update offers and competitions. I redesigned totally rebuilt and launched the Premier website in 2016. My solution was a fully responsive website with a simple yet vibrant layout, built using wordpress to manage the content.
A key functionality developed for this website was the integration of google maps api, this feature allows users to quickly locate their nearest store based on their postcode or town name. The store search feature was an entirely bespoke solution developed for premier stores.