Bar Yello Nightclub

I was originally approached by the guys at Bar Yello to develop a website that would help them reach a younger audience. After some consultation, we realised that the brand as a whole was in need of a makeover.

It was very important that the “Yellow” was included in the new identity and branding as this had played a significant part in the history of the bar. I feel we’ve developed a brand that uses this element in a subtle way, as not to over power potential future marketing and promotion messages. I developed a web solution that gives Bar Yello a platform that would be flexible enough to push various types of promotion, from events to special product offers.

This was a project I really enjoyed working on, as I project managed almost every aspect of it, right from the initial brand identity development through to exterior signage.

To date, I continue to provide ongoing consultation and marketing support, including graphic design, website and social media updates.

We worked with Smart Signs Oxford to produce the exterior signage. 

Images by JW photography 

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